Dr. Eldad Katz is a specialist in orthopedic surgery. As part of my work with Dr. Eldad Katz, I was asked to emphasize a large number of areas in which he deals, such as consultation and treatment of pain problems, medical opinions on orthopedic issues, treatment of medical cannabis, and more. The main goal was to create a business visibility that reflects my client and that will generate sales results and leads to create potential customers for his business. In addition, I tried to formulate a unique visual language that differentiates the business from its other competitors in the field.
Research
I realized that during the research process in the aforementioned project, I was required to deeply understand Dr. Eldad Katz's competitors. I must first decipher who they are, their uniqueness, their fields of activity, and how the visual visibility of their business is structured. I also tried to define the target audience of Dr. Eldad Katz according to the main areas of practice that he provides to his clients.
Solution
Dr. Eldad Katz's field of business, among other things, being an orthopedist at the beginning of his career, is emphasizing legal opinions – the clients to whom he provides service will usually be lawyers and then orthopedic patients. This emphasis is essential to understand the solution I created and the differentiation I wanted to reflect in Eldad's business, both in the accessibility of the information to the potential customer of the business and the need for a strong visual differentiation that will illustrate the diversity and character of the current business. municipality and thus allows for an increase in revenue for the municipality's services.
Design System
Following the finding of the solution that emphasizes the connection between the medical field and the legal field. I took a lot of inspiration from these two fields and put together a language that conveys strength, reliability, and balance.